What Personal Information Does DIITU Collect?

• Personal Information You Provide to Us: We receive and store any information you enter on our Service or provide to us in any other way. The types of Personal Information collected may include your name, email address, phone number, birthday, Twitter and/or Facebook usernames, your location, job, credit card information, use information regarding your use of our Service, and browser information. We automatically receive your location when you use the Service. The Personal Information you provide is used for such purposes as allowing you to set up a user account and profile that can be used to interact with other users through the Service, improving the content of the Service, customizing the advertising and content you and your friends see, and communicating with you about specials and new features. We may also draw upon this Personal Information in order to adapt the Services of our community to your needs, to research the effectiveness of our network and Services, and to develop new tools for the community.
• Information Collected Automatically: When you use the Service, DIITU automatically receives and records information on our server logs from your browser or mobile platform, including your location, IP address, cookie information, and the page you requested. We treat this data as non-Personal Information, except where we are required to do otherwise under applicable law. Unless otherwise stated in this Privacy Policy, DIITU only uses this data in aggregate form. We may provide aggregate information to our partners about how our customers, collectively, use our site, so that our partners may also understand how often people use their services and our Service.

How is My Information Shared?

Personal Information about our users is an integral part of our business. We neither rent nor sell your Personal Information to anyone. DIITU may share your Personal Information only as described below. The default user settings for all data about you that is visible to:

• Friends: Your "friends" can see the location and time of each of your check-ins, first name and last initial, email, phone number, photo, hometown, events, moments, and badges, links to your Twitter and Facebook accounts (if you have connected those accounts to your DIITU account), a list of your friends, Tips you write, and items on your Journal.
• Agents: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Our agents do not have any right to use Personal Information we share with them beyond what is necessary to assist us, and they provide a comparable level of protection for your Personal Information.
• Information Shared with Everyone: One of the primary reasons people use DIITU is to share content with others. Information such as your name and photo, your hometown, events, moments, badgets, a list of your friends, and the Tips you write is shared by default with the DIITU community.

Sharing with Partners, in connection with business transfers, and for the protection of DIITU and others:

• Our Partners: In addition to the data sharing described above, we enter into relationships with a variety of businesses and work closely with them. In certain situations, these businesses sell items or provide promotions to you through DIITU's Service. In other situations, DIITU provides services, or sells products jointly with these businesses. You can easily recognize when one of these businesses is associated with your transaction, and we will share your Personal Information that is related to such transactions with that business, unless you have elected not to be solicited by marketing partners during the registration process or through the account settings page.
• Business Transfers: If DIITU or substantially all of its assets are acquired, or in the unlikely event that DIITU goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party.
• Protection of DIITU and Others: We may release Personal Information when we believe in good faith that release is necessary to comply with the law, including laws outside your country of residence; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of DIITU, our employees, our users, or others. This includes exchanging information with other companies and organizations (including outside of your country of residence) for fraud protection and credit risk reduction.

Adding Your Home Address: You should be aware that if you or your friends add your home in the Service database and that information is published on the Service (for example, via a user checking in to that home), that information may be available to others and may be published by third parties without our control. To request removal of a venue from the DIITU database (including your home address) please do it in your profile setting page.

Email Communications: If you do not want to receive commercial email or other mail from us, please indicate your preference during the registration process or by making a modification on your account settings page or through the 'settings' tab on our website once you're logged into the service. Please note that if you do not want to receive legal notices from us, such as notices regarding this Privacy Policy, those legal notices will still govern your use of the DIITU Service, and you are responsible for reviewing such legal notices for changes. We may receive a confirmation when you open an email from DIITU if your computer supports this type of program. DIITU uses this confirmation to help us make emails more interesting and helpful and improve our service.

What About Cookies and Similar Technologies?

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your browser to enable our systems to recognize your browser and tell us how and when pages in our site are visited and by how many people. DIITU cookies do not collect Personal Information, and we do not combine the general information collected through cookies with other Personal Information to tell us who you are or what your email address is.

Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways.

Ads appearing on the Service may be delivered to users by our advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by DIITU and its service providers and does not cover the use of cookies by any advertisers.

DIITU uses Google Analytics to better understand who is using the Service, and how people are using it. Google Analytics uses cookies to collect and store anonymous information such as time of visit, pages visited, time spent on each page of the website, IP address, and type of operating system used. We use this information to improve the Service and make it appealing to as many users as possible. Google has developed a browser plugin to allow you to opt-out of Google Analytics' tracking software.

Is Personal Information About Me Secure?

Your DIITU account Personal Information is protected by a password for your privacy and security. You need to prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately, and limiting access to your computer and browser by signing off after you have finished accessing your account.

DIITU endeavors to safeguard user information to ensure that user account information is kept private. However, DIITU cannot guarantee the security of user account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

The Service may contain links to other sites. DIITU is not responsible for the privacy policies and/or practices on other sites. When linking to another site, you should read the privacy policy stated on that site. This Privacy Policy only governs information collected on the Service.

What Personal Information Can I Access?

DIITU allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information and ensuring that it is accurate and complete. You can access this information on the DIITU website by visiting the user settings page (except usage information, which can be accessed in the "History" tab). This list will change as our Service changes.

• Password
• Phone number
• Location
• Email address
• Other User profile information (for example, home city, photo)
• Usage information (for example, check-in history)

How Is Information Removed From My Account?

Even after you remove information from your account or profile, copies of that information may remain viewable elsewhere, to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings, or it was copied or stored by other users. Removed and deleted information may remain on backup media for up to ninety (90) days prior to being deleted from our servers.

Will There Be Changes To This Privacy Policy?

DIITU may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make material changes in the way we use Personal Information, we will notify you by posting an announcement on our Service or sending you an email. Users are bound by any changes to the Privacy Policy when they use the Service after such changes have been first posted.

What If I Have Questions Or Concerns?

If you have any questions or concerns regarding privacy using the Service, please send a detailed message to: service@diitu.com. We will make every effort to resolve your concerns.